About
Digital Marketer, UI/UX Designer, Content Creator
Hey friends! I'm a Digital Marketing Specialist with experience leading marketing campaigns and developing
online marketing strategies. I'm currently working on my masters in Emerging Media at the New Media
Institute at the University of Georgia where I'm learning how to develop and design websites with the user
experience being the focal point. The goal is to take all of my current knowledge as a marketer and the
new knowledge I'm learning from school and combine it to work in branding, content creation, or customer
experience. I find joy in all things design and my passion is driven by working with people and bringing
their ideas to life. When I'm not working or doing schoolwork you can find me reading a new book, cooking
a complicated recipe, or redecorating every inch of my house!
View My Work Resume
Learn More About My Degree
Portfolio
Magnolia Mercantile
Passion project that has been a part of many of my school assignments.
View Case Study
Evolve Style Guide & Prototype Project
Group project with 5 designers creating a fictitious brand and developing a brand guide using Canva and Adobe Illustrator as well as prototypes for a website and mobile application using Figma.
View Case Study
Kindness Matters Ferret Rescue
Group project with 3 designers where we created a marketing kit with a brand strategy guide, new website, and social media strategy plan.
View Case Study
University Brand Redesign
Valdosta State University underwent a rebranding project from 2020–2021 to update their brand strategy, visual identity and messaging.
View Case Study
Personal Brand Guide Redesign
A project that involved updating my personal brand guide to ensure consistent and effective branding.
View Case Study
Summary
Abbie Hunt
Innovative and deadline-driven Marketer with 6+ years of experience designing and developing content for user-centered digital/print marketing material from initial concept to final, polished deliverable.
- Location: South Georgia
- Email: ahancock93@live.com
- LinkedIn: /in/abbie-hancock/
Education
Master of Journalism & Mass Communication - Emerging Media
2022 - Present
University of Georgia, Athens, GA
I am currently pursuing a Masters of Journalism and Mass Communication with an emphasis in Emerging Media. I will graduate Spring 2024.
See What Classes I'm TakingBachelor of Business Administration - Marketing/Advertising & Promotion
2012 - 2018
Valdosta State University, Valdosta, GA
I received a Bachelor of Business Administration degree with an emphasis in Marketing and a minor in Advertising and Promotions.
Professional Experience
Associate Digital Marketing Specialist
2022 - Present
Macmillan Publishing, New York, NY
- Collaborate with colleagues to develop campaign tactics and execute campaigns across print and digital solutions
- Support and create content for a variety of channels including email, paid and organic social media, virtual events and webinars, display ads, web, etc
- Work with a variety of marketing technologies and systems including Hybris (content management), Khoros (community), Marketo (email), Salesforce (CRM), Google Analytics, and Asana (project management) for campaign management
Marketing Specialist & CRM Manager
2020 - 2022
Valdosta State University, Valdosta, GA
- Developed numerous marketing programs (logos, brochures, infographics, presentations, and advertisements).
- Developed and delivered regular reporting on audience and email performance
Marketing Representative
2018 - 2020
1st America Home Medical Equipment, Valdosta, GA
- Developed and execute sales presentations to potential and current clients
- Resolved customer complaints by investigating problems, developing solutions, preparing memos/reports, and making recommendations to management
- Created & implemented customer specific marketing plans by studying the type of product and volume used by customers
Marketing Director
2017 - 2018
Chick-Fil-A, Valdosta, GA
- Administered the restaurant marketing-operations budget
- Ensured corporate brand and operational guidelines were adhered to
- Planned, organized, and executed event logistics from initial stages of development, through execution and wrap-up
- Managed app and social media - develop and implement a system to keep these areas dynamic and encourage interaction with "followers"
Let's Talk!
Location:
South Georgia
Email:
ahancock93@live.com
Call:
229-251-8379